DMAE (dimethylaminoethanol) is an analogue of choline that acts topically at three levels: it increases the release of acetylcholine in the dermis, it increases water retention in the dermis and it increases the synthesis of collagen and dermal GAGs.

It has a powerful skin tightening action that combats flaccidity and reduces the formation of wrinkles. It increases muscle tone, providing a lifting effect, and increases the firmness of sagging skin on the face and neck. It also acts by improving the hydration and elasticity of the stratum corneum.

Thanks to its skin firming and tightening action, DMAE is contained in both Ionto-Lift Eye Contour patches and Modelift body cream.